Customer Relationship Management (CRM) 0 0

Last updated on 10/01/2022 03:48 PM in ERP Modules: Types, Features & Functions
Posted BySupport Adviser

The customer relationship management (CRM) module stores all customer and prospect information. That includes the company’s communication history with a person—the date and time of calls and emails, for example—and their purchase history. A CRM improves customer service because staffers can easily access all the information they need when working with a customer.

Many businesses also use CRM to manage sales leads and opportunities. It can track communication with prospects and suggest which customers should be targeted for certain promotions or cross-sell opportunities. More robust CRM modules may support customer segmentation (enabling more targeted marketing) and advanced contact managers and reporting tools.

Features:

  1. Followup
  2. Leads
  3. Campaigns
  4. Contact Login
  5. Sources
  6. life stage
  7. Reports

1. Followup

2. Leads

3. Compaigns

4. Contact Login

5. Sources

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